Marketing management / Philip Kotler, Kevin Keller.
By: Kotler, Philip
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Contributor(s): Keller, Kevin Lane
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Material type:
BookPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Edition: Twelfth ed.Description: xxxix, 733 [45] p. : col. ill. ; 28 cm.ISBN: 0131457578.Subject(s): Marketing -- Management| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Stacks | Non-fiction | HF5415.13K64 2000 (Browse shelf) | Available | W.K | ||
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General Stacks | Non-fiction | HF5415 .13 .K64 2006 (Browse shelf) | Available | P.K-OLD LIB |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
| HF5415 .13 .W48 1990 The marketing plan : | HF5415.13.W543 1979 Management controls and marketing planning / | HF5415.135.C72 1991 Strategic marketing / | HF5415.13K64 2000 Marketing management / | HF5415.2 Handbook of marketing research. | HF5415.2.B337 1983 Marketing research : | HF5415 .2 .C48 2005 Marketing research : |
Includes bibliographical references and index.
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