Marketing / Roger A. Kerin ... [et al.].
Contributor(s): Kerin, Roger A
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Material type: 
BookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 7th ed.Description: xliii, 741 p. : col. ill. ; 29 cm.ISBN: 0072410752; 0071151222 (international ed.).Subject(s): MarketingDDC classification:
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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Non-fiction | HF5415 .M37 2002 (Browse shelf) | Available | J.O | |||
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General Circulation Books
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General Stacks | Non-fiction | HF5415 .M29474 2002 (Browse shelf) | Available | P.K |
Total holds: 0
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| HF5415 .M32323 1984 Marketing theory : | HF5415. M37 1991 marketing:a global perspective: | HF5415.M37 2000 Marketing management : | HF5415 .M37 2002 Marketing / | HF5415 .M53 2003 Marketing through search optimization: | HF5415.P24 1977 Problems in business communication: | HF5415.P47 2008 Strategic intergrated marketing communications: |
Includes bibliographical references (p. 682-710) and indexes.
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