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basic marketing: / e.j. mccarthy

By: "mccarthy, e j. ".
Material type: materialTypeLabelBookPublisher: gergetown : irwin-dorsey 1979Edition: 2 ed.Description: "xvi, 876p.; 24 cm.".ISBN: 0-256-02138-4; hard cover.Subject(s): marketing --DDC classification: 658. 8 mcc
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