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marketing: creating value for customers/ gilbert.a. churchill

By: "churchill, gilbert a. ".
Material type: materialTypeLabelBookPublisher: burr ridge : irwin 1995Edition: 1 ed.Description: "xxxii, 703p.; 26 cm.".ISBN: 0-256-12539-2; hard cover.Subject(s): marketing --DDC classification: 658. 8 chu
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