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handbook of marketing research: / robert.. ferber

By: "ferber, robert . ".
Material type: materialTypeLabelBookPublisher: new york : mcgraw-hill 1974Edition: ed.Description: "xvii, 0p.; 23 cm.".ISBN: 0-07-020462-4; hard cover.Subject(s): "marketing research-handbooks, manuals -- "DDC classification: 658. 830 202 fer
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