Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
By: Bernhardt, Kenneth L
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Contributor(s): Kinnear, Thomas C.
Material type: 
BookSeries: The Irwin series in marketing. Publisher: Burr Ridge, IL : Irwin, c1994Edition: 6th ed.Description: xiv, 754 p. : ill. ; 25 cm.ISBN: 0256122466.Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studiesDDC classification: 658.8
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | HF5415.13.B448 1994 (Browse shelf) | Available | p.k-OLD LIB |
Total holds: 0
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| HF5415.1.W5 1965 the marketing of industrial products: | HF5415.12 .C2 .C36 1994 Canadian marketing : | HF5415 .13 .B38 2004 Basic marketing : | HF5415.13.B448 1994 Cases in marketing management / | HF5415 .13 .C538 2003 Marketing logistics | HF5415 .13 .G55 1987 marketing: | HF5415 .13 .K64 2006 Marketing management / |
Includes bibliographical references.
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