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modern marketing: / frank.. jefkins

By: "jefkins, frank . ".
Material type: materialTypeLabelBookSeries: the m and e handbook series.Publisher: uk : pitman 1983Edition: 3 ed.Description: "vii, 339p.; 21 cm.".ISBN: 0 7121 0853 x.Subject(s): marketing --DDC classification: 658. 8 jef
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