The fundamentals and practice of marketing / John Wilmshurst.
By: Wilmshurst, John
.
Contributor(s): Institute of Marketing | CAM Foundation.
Material type: 
BookPublisher: London : Heinemann, 1984 (1985 printing)Edition: 2nd ed.Description: vii, 239 p. : ill. ; 24 cm.ISBN: 0434923311 (pbk.) :.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HF5415 .S745 1984 (Browse shelf) | Available | P.K |
Total holds: 0
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
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