Introduction to advertising and promotion management / George E. Belch, Michael A. Belch.
By: Belch, George E. (George Edward)
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Contributor(s): Belch, Michael A.
Material type: 
BookPublisher: Homewood, IL : Irwin, c1990Description: xxix, 770 p. : ill. (some col.) ; 29 cm.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HF5823 .B387 1990 (Browse shelf) | Available | P.K | ||
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General Circulation Books
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General Stacks | Non-fiction | HF5823 .B387 1990 (Browse shelf) | Available | P.K-OLD LIB |
Total holds: 0
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| HF5821 Contemporary advertising / | HF5821 .B62 1986 Contemporary advertising / | HF5821 .B62 1986 Contemporary advertising / | HF5823 .B387 1990 Introduction to advertising and promotion management / | HF5823 .B45 2004 Advertising and promotion : | HF5823 .B45 2004 Advertising and promotion : | HF5823 .C43 1990 Essentials of advertising: |
Includes bibliographical references and index.
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