Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.
By: McCarthy, E. Jerome (Edmund Jerome)
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Contributor(s): Perreault, William D.
Material type: 
BookSeries: Irvin series in marketing. Publisher: Homewood, IL : Irwin, c1990Edition: 10th ed.Description: xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.).ISBN: 0256068658; 0256083983 (International ed.).Subject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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Non-fiction | HF5415.13 .M36 2005 (Browse shelf) | Available | L.N.A | |||
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General Circulation Books
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HF5415 .13 .M369 1990 (Browse shelf) | Available | P.K - OLD LIB | ||||
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General Circulation Books
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General Stacks | Non-fiction | HF5415 .13 .M369 1979 (Browse shelf) | Available | P.K-OLD LIB. |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
| HF5415 .13 .K64 2006 Marketing management / | HF5415.13.K64 2006 marketing management: | HF5415.13.L385 1983 Marketing management : | HF5415 .13 .M369 1979 Basic marketing : | HF5415 .13 .M369 1990 Basic marketing : | HF5415 .13 .M369 1990 Basic marketing : | HF5415 .13 .O33 2002 Marketing management systems: |
System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.
Includes bibliographical references (p. 678-701).
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