Innovation management : strategies, concepts and tools for growth and profit / Shlomo Maital, D.V.R. Seshadri.
By: Maital, Shlomo
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Contributor(s): Seshadri, D. V. R.
Material type: 
BookPublisher: New Delhi ; Thousand Oaks : Response Books, 2007Description: 491 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 9780761935278 (paper back); 0761935274 (paper back).Subject(s): Technological innovations -- Management -- Case studies | Organizational change -- Case studies | Strategic planning -- Case studiesOnline resources: Table of contents only | Publisher description | Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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General Stacks | Non-fiction | HD45.M296 2007 (Browse shelf) | Available | emt-OLD LIB |
Includes bibliographical references and index.
The innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price- cost- value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions : 'survival of the fittest' -- People, knowledge and machines : in search of a free lunch -- Scale and scope : scaling markets of one -- Learning curves are made, not born -- Where is the money? markets, demand and customer intimacy -- Calculating risks : decision-making in an uncertain world -- Competing by collaborating.
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