Public relations as relationship management : a relational approach to the study and practice of public relations / edited by John A. Ledingham, Stephen D. Bruning.
Contributor(s): Ledingham, John A | Bruning, Stepehn D.
Material type:
BookSeries: LEA's communication series. Publisher: Mahwah, N.J. : L. Erlbaum, 2000Description: xvii, 255 p. ; 24 cm.ISBN: 0805830502 (alk. paper).Subject(s): Public relations -- Management
| Communication in organizations | Corporations -- Public relationsDDC classification: 659.2 Online resources: Publisher description
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HD59 .P39 2000 (Browse shelf) | Available | JO |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
| HD59 .J44 1998 Public Relations: | HD59 .K49 2009 Key concepts in public relations / | HD59 .O45 2001 Public relations strategy / | HD59 .P39 2000 Public relations as relationship management : | HD59 .S65 1995 Teach yourself public relations: | HD59 .W325 2005 Evaluating public relations : | HD62 .15 .C37 1998 Principles and practices of organizational performance excellence / |
Includes bibliographical references and indexes.
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