Information marketing / Jennifer Rowley.
By: Rowley, J. E
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Material type: 
BookPublisher: Aldershot, England ; Burlington, VT : Ashgate, c2006Edition: 2nd ed.Description: xvi, 228 p. : ill. ; 24 cm.ISBN: 0754644138 (alk. paper).Subject(s): Information services -- Marketing | Information services industryDDC classification: Online resources: Table of contents
Contents:
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HD9999.I492 .R69 2006 (Browse shelf) | Available | pk | |||
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General Circulation Books
|
Non-fiction | HD9999.I492 .R69 2006 (Browse shelf) | Available | pk | |||
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General Circulation Books
|
General Stacks | Non-fiction | HD9999.I492.R69 2006 (Browse shelf) | Available | GO |
Total holds: 0
Includes bibliographical references and index.
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
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