Principles of services marketing / Adrian Palmer.
By: Palmer, Adrian.
Material type:
BookPublisher: London ; New York : McGraw-Hill, c2005Description: xi, 575 p. : ill. ; 24 cm.ISBN: 0-07-710794-2:.Subject(s): Marketing -- Management | Service industries -- Marketing
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HF5415.13 .P35 2005 (Browse shelf) | Available | JO |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
| HF5415 .13 .M369 1990 Basic marketing : | HF5415 .13 .O33 2002 Marketing management systems: | HF5415 .13 .O33 2002 Marketing management systems: | HF5415.13 .P35 2005 Principles of services marketing / | HF5415.13.W547 1997 Strategic Marketing Management: Panning,implementation and: | HF5415.15 .B34 1975 Marketing new industrial products / | HF5415.15 .B34 1975 Marketing new industrial products / |
Includes bibliographical references (p. [331]-340) and index.
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