Strategic marketing / David W. Cravens.
By: Cravens, David W
.
Material type: 
BookSeries: The Irwin series in marketing. Publisher: Homewood, IL : Irwin, c1991Edition: 3rd ed.Description: xxvii, 833 p. : ill. ; 25 cm.ISBN: 0256087938.Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8/02
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HF5415 .C72 1991 (Browse shelf) | Checked out | P.K | 27/02/2014 |
Total holds: 0
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| HF5415 .C43 1973 Marketing today: | HF5415 .C43 1973 marketing today: | HF5415 .C43 1973 marketing today: | HF5415 .C72 1991 Strategic marketing / | HF5415 .C73 1988 marketing management: | HF5415.D73 1975 Economics of marketing / | HF5415 .H517 2005 Industrial marketing: |
Includes bibliographical references and indexes.
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