Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins.
By: Tull, Donald S
.
Contributor(s): Hawkins, Del I [joint author.].
Material type: 
BookPublisher: New York : Macmillan, c1980Edition: 2d ed.Description: xvii, 796 p. : ill. ; 25 cm.ISBN: 0024217603; 0029796407 (International ed.).Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.8/35
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
General Stacks | Non-fiction | HF5415.2.T83 1980 (Browse shelf) | Available | P.K |
Total holds: 0
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| HF5415.2.D537 1993 Essentials of marketing research / | HF5415.2 .H258 2009 Marketing research : | HF5415.2.Q3 2001 Qualitative marketing research | HF5415.2.T83 1980 Marketing research : | HF5415.2.T83 1990 Marketing research : | HF5415.32.M68 1990 Consumer behavior / | HF5415.32.M68 1990 Consumer behavior / |
Includes bibliographical references and index.
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