Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
By: Dalrymple, Douglas J
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Contributor(s): Parsons, Leonard J [joint author.].
Material type: 
BookSeries: Wiley series in marketing.Publisher: New York : Wiley, c1980Edition: 2d ed.Description: xii, 721 p. : ill. ; 24 cm.ISBN: 0471036064 :.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415.M37 2000 (Browse shelf) | Available | JO | |||
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General Circulation Books
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General Stacks | Non-fiction | HF5415 .13 .D32 1980 (Browse shelf) | Available | P.K |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
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| HF5415.123.C68 1983 Marketing communications / | HF5415 .1265 .H36 2000 principles of internet marketing: | HF5415 .1265 .S774 2006 E-marketing / | HF5415 .13 .D32 1980 Marketing management : | HF5415 .13 .D38 1992 Modern marketing management in the Indian context, | HF5415.13 .G55 1985 marketing: | HF5415.13.G55 1987 Marketing |
Includes bibliographical references and indexes.
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