Strategic marketing : a business response to consumerism / [by] Andrew Robertson.
By: Robertson, Andrew Beaumont.
Material type:
BookPublisher: London : Associated Business Programmes, 1978Description: xxxi, 152 p. ; 23 cm.ISBN: 0852270666.Subject(s): Marketing -- Social aspects | Consumer protection
| Consumer protection -- Case studiesDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
General Stacks | Non-fiction | HF5415.R5535 1978 (Browse shelf) | Available | P.K-OLD LIB |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
| No cover image available | No cover image available | |||||||
| HF5415.P24 1977 Problems in business communication: | HF5415.P24 1977 Problems in business communication: | HF5415.P24 1977 Problems in business communication: | HF5415.R5535 1978 Strategic marketing : | HF5415 .R578 1981 marketing: | HF5415 .S25 1997 Marketing simplified: | HF5415.S53 2002 Study guide principles of marketing: |
Includes bibliographical references and index.
There are no comments for this item.