Fundamentals of marketing / William J. Stanton,
By: Stanton, William J
.
Contributor(s): Sommers, Montrose S [joint author.] | Barnes, James G [joint author.].
Material type:
BookPublisher: Toronto : McGraw-Hill Ryerson, c1977Description: xv, 760 p. : graphs ; 24 cm.ISBN: 0717285111 :.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
General Stacks | Non-fiction | HF5415.S745 1977 (Browse shelf) | Available | P.K |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
| HF5415 .S65 1992 Consumer behavior : | HF5415 .S73 1973 Fundamentals of marketing / | HF5415 .S73 1975 Marketing: | HF5415.S745 1977 Fundamentals of marketing / | HF5415 .S745 1984 The fundamentals and practice of marketing / | HF5415 .T47 2000 international marketing: | HF5415 .T48 2008 principles of marketing: a skill-building approach: |
Includes bibliographical references and indexes.
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