Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
By: Kim, W. Chan
.
Contributor(s): Mauborgne, Renée.
Material type: 
BookPublisher: Boston, Mass. : Harvard Business School Press, c2005Description: xv, 240 p. : ill. ; 25 cm.ISBN: 1591396190 (hardcover : alk. paper).Subject(s): New products | Market segmentationOnline resources: Table of contents
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
General Stacks | Non-fiction | HF5415.153 .K53 2005 (Browse shelf) | Available | JM |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
| HF5415.15 .B34 1975 Marketing new industrial products / | HF5415.15 .B34 1975 Marketing new industrial products / | HF5415.153 .C73 2008 New Products Management | HF5415.153 .K53 2005 Blue ocean strategy : | HF5415.2.B69 1980 Marketing research : | HF5415.2.D288 1973 The practice of marketing research | HF5415.2 .G68 1978 Research for marketing decisions / |
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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