Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod.
By: Middleton, Victor T. C
.
Contributor(s): Fyall, Alan | Morgan, Michael.
Material type: 
BookPublisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009Edition: 4th ed.Description: xxv , 502 p. : col. ill. ; 27 cm.ISBN: 9780750686938; 0750686936.Subject(s): Tourism -- MarketingOnline resources: Publisher description | Contributor biographical information
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | G155.A1 M475 2009 (Browse shelf) | Available | JM |
Total holds: 0
Includes bibliographical references (p. 487-491) and index.
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