Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
By: Kotabe, Masaaki
.
Contributor(s): Helsen, Kristiaan.
Material type: 
BookPublisher: Hoboken, NJ : Wiley, 2008Edition: 4th ed.Description: xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.ISBN: 9780471755272 (pbk. : alk. paper); 0471755273 (pbk. : alk. paper).Subject(s): Export marketing -- Management | International business enterprises -- ManagementOnline resources: Table of contents only | Contributor biographical information | Publisher description
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
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HF1416.K68 2008 (Browse shelf) | Available | CN |
Total holds: 0
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| HF1416.I58 2008 International marketing : | HF1416.I58 2008 International marketing : | HF1416.I58 2013 Market entry strategies : | HF1416.K68 2008 Global marketing management / | HF1416 .U88 2009 Marketing Across Cultures | HF1455 .S857 2012 Peerless and periled : | HF3419 .K86 2015 Roots in India and growth in Africa |
Includes bibliographical references and index.
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