Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
By: Jewler, A. Jerome
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Contributor(s): Drewniany, Bonnie L.
Material type: 
BookPublisher: Belmont, CA : Thomson/Wadsworth, c2005Edition: 8th ed.Description: xvi, 336 p. : ill. ; 26 cm.ISBN: 053462510X (pbk.).Subject(s): Advertising copy | Advertising layout and typography
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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HF5825 .J46 2005 (Browse shelf) | Available | GO |
Total holds: 0
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| HF5823 .P75 2013 Principles of Advertising and Brand Management | HF5823 .V36 1999 Advertising principles : | HF5825 S53. 2007 The everything guide to writing copy | HF5825 .J46 2005 Creative strategy in advertising / | HF5825 .M44 2003 Copywriting for the electronic media : | HF5825 .M44 2005 Copywriting for the electronic media : | HF5827 .S65 2005 Social Communication in Advertising Consumption in the Mediated Marketplace |
Includes bibliographical references (p. 322-326) and index.
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