Essentials of marketing management / Greg W. Marshall, Mark W. Johnston.
By: Marshall, Greg W
.
Contributor(s): Johnston, Mark W.
Material type: 
BookPublisher: New York, NY : McGraw-Hill/Irwin, c2011Description: xxiv, 371p ill. ; 29 cm.ISBN: 9780078028786 (pbk. : alk. paper); 0078028787 (pbk. : alk. paper).Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415.13.M37 2011 (Browse shelf) | Available | MA |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Collection code: Non-fiction Close shelf browser
| HF5415.13 .K68 2009 Maketing Management: A Pearson International Edition | HF5415.13 .M36 2005 Basic marketing : | HF5415.13.M37 2004 Marketing management / | HF5415.13.M37 2011 Essentials of marketing management / | HF5415.13 .P38 2008 Marketing management : | HF5415.13 .P38 2008 Marketing management : | HF5415.13 .P38 2011 Marketing management : |
Includes bibliographical references and index.
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