Contemporary advertising / William F. Arens.
By: Arens, William F
.
Material type: 
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, 2008Edition: 11th ed.Description: xl, 614 [80]p. : col. ill. ; 28 cm.ISBN: 0072964723 (alk. paper).Subject(s): AdvertisingOnline resources: Publisher description | Table of contents only
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
|
Staff Office | HF5821.A74 2008 (Browse shelf) | Available | CN-SCHOOL OF BUSINESS AND MANAGEMENT STUDIES (SBMS) |
Total holds: 0
Includes indexes.
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