Research for marketing decisions / Paul E. Green, Donald S. Tull.
By: Green, Paul E
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Contributor(s): Tull, Donald S [joint author.]
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Material type:
BookSeries: Prentice-Hall international series in management.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1978Edition: 4th ed.Description: xiii, 673 p. : ill. ; 24 cm.ISBN: 0137741588 :.Subject(s): Marketing research| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
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HF5415.2 (Browse shelf) | Available | W.L |
Total holds: 0
Includes index.
Bibliography: p.645-658.
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