Principles of service marketing and management / Christopher Lovelock, Lauren Wright.
By: Lovelock, Christopher H
.
Contributor(s): Wright, Lauren.
Material type: 
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, 1999Description: xvii, 414 p. : ill. (some col.) ; 29 cm.ISBN: 013676875X.Subject(s): Service industries -- United States -- Marketing | Service industries -- United States -- Management
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
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HD9981.5.L68 1999 (Browse shelf) | Available | CN |
Total holds: 0
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| HD9940. O43 2005 Old clothes, new looks : | HD9980.5 .B38 1999 Managing services marketing : | HD9980.5 .G55 2003 Services marketing and management / | HD9981.5.L68 1999 Principles of service marketing and management / | HD9999 .G46 2005 The Genomics Revolution:Shaping Vaccine Development and Delivery | HE151 Travel and transport through the ages. | HE151 Geography of transport / |
Includes bibliographical references (p. 388-396) and index.
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