Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
By: Dalrymple, Douglas J
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Contributor(s): Parsons, Leonard J.
Material type: 
BookPublisher: New York : J. Wiley, c2000Edition: 7th ed.Description: xii, 707 p. : ill. ; 26 cm.ISBN: 0471332380.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Contributor biographical information | Publisher description | Table of Contents
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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HF5415.13.D35 2000 (Browse shelf) | Available | CN |
Total holds: 0
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Includes bibliographical references and index.
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