Effectual entrepreneurship / Stuart Read ... [et al.].
Contributor(s): Read, Stuart
.
Material type: 
BookPublisher: London ; New York : Routledge, 2011Description: xii, 228 p. : col. ill. ; 28 cm.ISBN: 9780415586436 (hbk.); 0415586437 (hbk.); 9780415586443 (soft cover); 0415586445 (soft cover); 9780203836903 (ebook); 0203836901 (ebook).Subject(s): Entrepreneurship | New business enterprises | Success in businessDDC classification: 658.1/1 | Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HB615 .E45 2011 (Browse shelf) | Available | S.O |
Includes bibliographical references and index.
Myth: entrepreneurs are visionaries -- I don't have a good idea -- Myth: entrepreneurs are risk takers -- I don't have enough money -- Myth: entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth: entrepreneurs are not like the rest of us -- I'm human; I'm afraid of failing -- The bird-in-hand principle: start with what you have -- Worldmaking: understand transformation -- The affordable loss principle: risk little, fail cheap -- Financing: bootstrap the venture -- The crazy quilt principle: form partnerships -- Ownership and control: manage investors -- The lemonade principle: leverage surprise -- Business plans and business models: make pitches -- Venture identity: build brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up -- Entrepreneurship as a technology for social change.
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