Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz.
By: Vanden Bergh, Bruce G
.
Contributor(s): Katz, Helen E.
Material type: 
BookPublisher: Lincolnwood, Ill. : NTC Business Books, c1999Description: xxii, 582 p. : ill. (some col.) ; 29 cm.ISBN: 0844229903.Subject(s): Advertising
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5823 .V36 1999 (Browse shelf) | Available | MO |
Total holds: 0
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| HF5821.A74 2009 Essentials of contemporary advertising / | HF5823.B45 2005 Advertising and promotion : | HF5823 .P75 2013 Principles of Advertising and Brand Management | HF5823 .V36 1999 Advertising principles : | HF5827 .S65 2005 Social Communication in Advertising Consumption in the Mediated Marketplace | HG188.T33 The development of a financial infrastructure in Tanzania / | HG221.H36 2011 Hand Book of Monetary Econmics |
Includes bibliographical references (p. 543-550) and indexes.
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