New products management / Merle Crawford, Anthony Di Benedetto.
By: Crawford, C. Merle (Charles Merle)
.
Contributor(s): Di Benedetto, C. Anthony.
Material type: 
BookPublisher: New York : McGraw-Hill Irwin, c2010Edition: 10th ed.Description: xvi, 576 p. : ill. ; 25 cm.ISBN: 9780073404806.Subject(s): New products -- Management
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
Non-fiction | HF5415 .C72 2011 (Browse shelf) | Available | MO |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Collection code: Non-fiction Close shelf browser
| HF5415.B74 2008 Marketing ethics / | HF5415.B74 2008 Marketing ethics / | HF5415.B87 1980 Advertising in the market place: | HF5415 .C72 2011 New products management / | HF5415 .D45 2014 Marketing Information Management : Exploring the Edges of the Information Age | HF5415.E55 1995 Marketing classics : | HF5415 .F47 2014 marketing strategy: |
Includes bibliographical references and index.
There are no comments for this item.