Strategic market management / David A. Aaker.
By: Aaker, David A
.
Material type: 
BookPublisher: Hoboken, NJ : John Wiley, c2005Edition: 7th ed.Description: xii, 356 p. : ill. ; 23 cm.ISBN: 0471484261 (pbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415.13.A23 2005 (Browse shelf) | Available | MA |
Total holds: 0
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| HF5415.12 .R67 2013 Marketing channels : | HF5415.125 .C87 2017 Customer Relationship Management | HF5415.1265.E93 2010 Social media marketing : | HF5415.13.A23 2005 Strategic market management / | HF5415.13 .A53 2004 Strategic Marketing Management | HF5415.13 .B37 2005 Basic Marketing? A Global Managerial Approach | HF5415.13 .B37 2005 Basic Marketing: A Global -Managerial Approach |
Includes index.
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