The future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy.
By: Prahalad, C. K
.
Contributor(s): Ramaswamy, Venkatram.
Material type: 
BookPublisher: Boston, Mass. : Harvard Business School Pub., c2004Description: xiii, 256 p. : ill. ; 24 cm.ISBN: 1578519535 (alk. paper).Subject(s): Competition | Customer relations | Customer services | Strategic planning | Economic value added | Success in businessDDC classification: Online resources: Table of contents
Contents:
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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HD41 .P73 2004 (Browse shelf) | Available | BKO |
Total holds: 0
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
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