Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.
By: Lilien, Gary L
.
Contributor(s): Rangaswamy, Arvind.
Material type: 
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 2nd ed.Description: xxiv, 518 p. : ill. ; 26 cm.ISBN: 0130355496.Subject(s): Marketing -- Data processing | Marketing -- Decision making -- Mathematical models | Marketing -- Decision making -- Data processingDDC classification:
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
|
HF5415 .L54 2013 (Browse shelf) | Available | BKO |
Total holds: 0
Browsing Technical University of Kenya Library Shelves Close shelf browser
| HF5415 .L48 2005 Guerrilla marketing in 30 days / | HF5415 .L48 2006 Guerrilla Marketing in 30 Days: Workbook | HF5415 .L48 2007 Guerrilla marketing : | HF5415 .L54 2013 Marketing engineering : | HF5415 .L55 2013 Principles of marketing engineering | HF5415 .L55 2013 Principles of Marketing Engineering | HF5415.M29 1989 marketing handbook: |
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Includes bibliographical references (p. [481]-497) and indexes.
There are no comments for this item.