Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul
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Contributor(s): Donnelly, James H.
Material type: 
BookPublisher: New York : McGraw-Hill Irwin, c2011Edition: 1st ed.Description: xi, 259 p. : ill. ; 26 cm.ISBN: 9780070939882 (alk. paper); 0070939888(alk. paper).Subject(s): Marketing -- Management | Marketing -- Management -- Case studies
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415.13 .P38 2011 (Browse shelf) | Available | L.N.A |
Total holds: 0
Includes bibliographical references and index.
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