Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
By: Kerin, Roger A
.
Contributor(s): Peterson, Robert A. (Robert Allen).
Material type: 
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2010Edition: 12th ed.Description: xi, 708p. : ill. ; 29 cm.ISBN: 0136107064.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415.135.K47 2010 (Browse shelf) | Available | MA | |||
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General Circulation Books
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HF5415.135.K47 2007 (Browse shelf) | Available | CN |
Total holds: 0
Includes bibliographical references and indexes.
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