Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward) [author.]
.
Contributor(s): Belch, Michael A [author.].
Material type: 
BookEdition: 4th ed.Description: 612p col ill 28cm.ISBN: 9781259548147 (alk. paper).Subject(s): Advertising | Sales promotion | Communication in marketing
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
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HF5823.B45 2011 (Browse shelf) | Available | CN |
Total holds: 0
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