Marketing channels / Bert Rosenbloom
By: Rosenbloom Bert
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Contributor(s): Coughlan, Anne T.
Material type: 
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2004Edition: 7th ed.Description: xxii, 602 p. : ill. ; 25 cm.ISBN: 0131913468 (casebound : alk. paper).Subject(s): Marketing channelsOnline resources: Table of contents only
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Includes bibliographical references and indexes.
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