Basic Marketing: A Global -Managerial Approach Stanley J. Shapiro,William D. Perreault,E. Jerome McCathy Book
Material type:
BookPublisher: Toronto McGraw-Hill Ryerson 1999Edition: 9th Canadian Edition.Description: xix, 748p ill;Col 28cm.ISBN: 0075605368.
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415.13.S53 1999 (Browse shelf) | Available | MA | |||
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General Circulation Books
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Non-fiction | HF5415.13 .B37 2005 (Browse shelf) | Available | MK |
Total holds: 0
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| HF5415.13.A23 2005 Strategic market management / | HF5415.13 .A53 2004 Strategic Marketing Management | HF5415.13 .B37 2005 Basic Marketing? A Global Managerial Approach | HF5415.13 .B37 2005 Basic Marketing: A Global -Managerial Approach | HF5415.13 .B37 2005 Case Book to Accompany Basic marketing :A Global-Managerial Approach | HF5415.13.B37 2007 Basic marketing : | HF5415.13 .B37 2007 Basic marketing : |
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