Strategic management in action / Mary Coulter.
By: Coulter, Mary K
.
Material type: 
BookPublisher: Boston : Prentice Hall, c2010Edition: 5th ed.Description: xix, 311 p. : ill. ; 26 cm.ISBN: 9780136078289 (alk. paper); 0136078281 (alk. paper); 9780137042869 (International ed.); 0137042868 (International ed.).Subject(s): Strategic planning
Contents:
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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HD30.28.C68 2010 (Browse shelf) | Available | CN | |||
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General Circulation Books
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HD30.28.C68 2010 (Browse shelf) | Available | CN |
Total holds: 0
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
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