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The practice of public relations / Fraser P. Seitel ; foreword by David Rockefeller.

By: Seitel, Fraser P.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 10th ed.Description: xxix, 442 p. : ill. (chiefly col.), col. map ; 26 cm.ISBN: 0132304511; 9780132304511.Subject(s): Public relations -- United StatesOnline resources: Table of contents
Contents:
What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management.
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Item type Current location Call number Status Notes Date due Item holds
General Circulation Books General Circulation Books HM1221 .S45 2007 (Browse shelf) Available EG
Total holds: 0

Includes bibliographical references and index.

What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management.

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