Advertising / William F. Arens, David H. Schaefer, Michael Weigold.
By: Arens, William F
.
Contributor(s): Schaefer, David H | Weigold, Michael F.
Material type: 
BookDescription: xiii, 498 pages : color illustrations ; 28 cm.ISBN: 9780078028915 (pbk.) acidfree paper; 0078028914 (pbk.) acidfree paper.Other title: M: advertising [Cover title].Subject(s): AdvertisingOnline resources: Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5821 A48 2012 (Browse shelf) | Available | JM |
Total holds: 0
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| HF5721 G84 2010 Business communication : | HF5721.W75 1994 WRITING THAT WORKS | HF5726 .B48 2013 Better Business: Centennial College | HF5821 A48 2012 Advertising / | HF5821.A74 2009 Essentials of contemporary advertising / | HF5823.B45 2005 Advertising and promotion : | HF5823 .P75 2013 Principles of Advertising and Brand Management |
Includes bibliographical references (pages 458-473) and indexes.
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