Exploring marketing research / William G. Zikmund.
By: Zikmund, William G
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Material type: 
BookPublisher: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003Edition: 8th ed.Description: xxi, 744 p. : chiefly col. ill. ; 28 cm.ISBN: 0324181485.Subject(s): Marketing researchOnline resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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HF5415.2.Z54 2003 (Browse shelf) | Available | CN | ||||
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General Circulation Books
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Staff Office | Non-fiction | HF5415.2 .Z54 2003 (Browse shelf) | Available | L.N.A-SCHOOL OF BUSINESS AND MANAGEMENT STUDIES (SBMS) |
Total holds: 0
Browsing Technical University of Kenya Library Shelves Close shelf browser
| HF5415.2 .M37 2001 Marketing research : | HF5415.2 .M37 2016 Marketing research / | HF5415.2 .S3 2004 Consumer Behavior | HF5415.2.Z54 2003 Exploring marketing research / | HF5415.2 .Z55 2000 Exploring marketing research / | HF5415.3 .A83 1995 Consumer behavior and marketing action / | HF5415.3 .B78 2001 Marketing scales handbook |
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
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