Exploring marketing research / William G. Zikmund.
By: Zikmund, William G
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Material type: 
BookPublisher: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003Edition: 8th ed.Description: xxi, 744 p. : chiefly col. ill. ; 28 cm.ISBN: 0324181485.Subject(s): Marketing researchOnline resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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HF5415.2.Z54 2003 (Browse shelf) | Available | CN | ||||
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General Circulation Books
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Staff Office | Non-fiction | HF5415.2 .Z54 2003 (Browse shelf) | Available | L.N.A-SCHOOL OF BUSINESS AND MANAGEMENT STUDIES (SBMS) |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: Staff Office , Collection code: Non-fiction Close shelf browser
| HF5415.M37 2003 Marketing / | HF5415.12 .C87 2017 Customer Relationship Management | HF5415.12 I58 2010 Introductory marketing : | HF5415.2 .Z54 2003 Exploring marketing research / | HF5415.7 .S86 2001 Strategic logistics management / | HF5438.5 .P48 2011 Conversations that win the complex sale : | HF5548.4.M53 2014 Microsoft Office 2013 : |
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
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