Basic marketing research / Gilbert A. Churchill, Tom J. Brown.
By: Churchill, Gilbert A
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Material type: 
BookPublisher: Mason, Ohio : South-Western, c2004Edition: 5th ed.Description: xxvii, 738 p. : ill. ; 28 cm.ISBN: 0324190972.Subject(s): Marketing researchOnline resources: Table of contents only | Publisher description | Contributor biographical information
| Item type | Current location | Call number | Status | Date due | Item holds |
|---|---|---|---|---|---|
General Circulation Books
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HF5415.2.C48 2004 (Browse shelf) | Available |
Total holds: 0
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| HF5415.2 .B77 2012 Basic marketing research : | HF5415.2 .B87 2006 Marketing research / | HF5415.2 .B87 2006 Marketing research / | HF5415.2.C48 2004 Basic marketing research / | HF5415.2 .M37 2001 Marketing research : | HF5415.2 .M37 2016 Marketing research / | HF5415.2 .S3 2004 Consumer Behavior |
Includes bibliographical references and index.
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