Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
By: Kerin, Roger A
.
Contributor(s): Hartley, Steven William | Rudelius, William.
Material type: 
BookPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2007Edition: 2nd ed.Description: xxxiii, 425, G5, CN16, CR2, I28 p. : ill. (chiefly col.), col. map ; 28 cm.ISBN: 0072999896 (alk. paper); 0073215740; 9780072999891; 9780073215747.Subject(s): MarketingOnline resources: Table of contents only | Publisher description
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
Non-fiction | HF5415 .K45 2007 (Browse shelf) | Available | BKO | |||
|
General Circulation Books
|
Non-fiction | HF5415 .K45 2007 (Browse shelf) | Available | BKO |
Total holds: 0
Includes bibliographical references (p. CN-CN16) and indexes.
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