Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul
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Contributor(s): Donnelly, James H.
Material type: 
BookPublisher: New York, NY : McGraw-Hill Irwin, c2013Edition: 11th ed.Description: xvii, 796 p. : ill. (some col.) ; 27 cm.ISBN: 9780077861056 (alk. paper).Subject(s): Marketing -- Management | Marketing -- Management -- Case studies
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415.13 .P38 2008 (Browse shelf) | Available | BKO | |||
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General Circulation Books
|
Non-fiction | HF5415.13 .P38 2008 (Browse shelf) | Available | BKO |
Total holds: 0
Includes bibliographical references and index.
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