Analyzing and Influencing Search Engine Results [electronic resource] : Business and Technology Impacts on Web Information Retrieval / by Sönke Lieberam-Schmidt.
By: Lieberam-Schmidt, Sönke [author.].
Contributor(s): SpringerLink (Online service).
Material type:
BookPublisher: Wiesbaden : Gabler, 2010Description: XX, 223 p. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783834989154.Other title: Doctoral thesis, University of Siegen, 2009.Subject(s): Economics | Management information systems | Economics/Management Science | Business Information SystemsDDC classification: 650 Online resources: Click here to access online Web Search -- Web Structure -- Result Clustering -- Search Engine Optimization -- Conclusion.
The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results.
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