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Process-based Strategic Planning [electronic resource] / by Rudolf Grünig, Richard Kühn.

By: Grünig, Rudolf [author.].
Contributor(s): Kühn, Richard [author.] | SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011Description: XXIV, 358p. 129 illus. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783642167157.Subject(s): Economics | Industrial management | Business planning | Economics/Management Science | Management/Business for Professionals | Organization/PlanningDDC classification: 650 Online resources: Click here to access online
Contents:
Idea of Strategic Planning -- Process of Strategic Planning and Resulting Documents -- Project Planning, Analysis and Mission Statement Revision -- Developing the Corporate Strategy -- Developing the Business Strategies -- Implementing, Assessing and Approving the Strategies.
In: Springer eBooksSummary: A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
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Idea of Strategic Planning -- Process of Strategic Planning and Resulting Documents -- Project Planning, Analysis and Mission Statement Revision -- Developing the Corporate Strategy -- Developing the Business Strategies -- Implementing, Assessing and Approving the Strategies.

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

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