Agile Marketing [electronic resource] / by Michelle Accardi-Petersen.
By: Accardi-Petersen, Michelle [author.].
Contributor(s): SpringerLink (Online service).
Material type:
BookPublisher: Berkeley, CA : Apress, 2011Description: XV, 248 p. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781430233169.Subject(s): Economics | Economics/Management Science | Business/Management Science, generalDDC classification: 650 Online resources: Click here to access online
In:
Springer eBooksSummary: Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.
Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.
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